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If you’re new to selling through online auctions and need a bit of guidance, you’ve landed in the right place! These days it’s easier than ever to showcase your items to a wide audience and reap the rewards. Follow our expert tips to craft an auction listing that attracts bids and maximises your returns.
The convenience and global reach of online auctions are unmatched. You can retain control of your items until they’re sold and buyers can bid from the comfort of their homes, making your items accessible to a huge audience.
The key to a successful auction listing is to approach it from the perspective of a potential buyer. Put yourself in their shoes and ask yourself, “If I were interested in bidding on this item, what would I want to know?” By answering this question thoroughly, you set the stage for a successful sale. Remember, your photos are the first thing buyers will notice - make them count!
High-quality images are essential. The more photos you provide, the better, as they help buyers get a complete understanding of the item and with William George there is no limit to how many you can include, so really go for it. Here’s how to make your images stand out:
• Show all angles: Capture the item from the top, bottom, front, back, and sides.
• Highlight unique features: Focus on what makes your item special, including any distinguishing marks.
• Clear lighting and background: Use good lighting and a plain background to make your item pop.
• Honesty is key: Ensure you show any imperfections; buyers appreciate transparency.
• Avoid filters: Keep your photos natural to avoid misleading potential bidders.
The copy you create about your item is your chance to communicate its value. A detailed, accurate description will build trust with potential bidders. Here’s what to include:
• Be thorough and honest: Provide all relevant details, such as measurements, materials, and condition.
• Tailor to the item: For vehicles, include mileage and service history. For jewellery, detail the cut, clarity and carat of gems as a minimum.
• Avoid opinion: Stick to facts and avoid exaggeration and superlatives. Let the item speak for itself.
• Precision is crucial: Use clear, direct language and avoid vague terms like “possibly” or “may have been.” Include provenance information whenever available.
Correct spelling and grammar are vital for maintaining a professional appearance. Poorly written listings can deter buyers who may question the care you’ve taken with the item itself. Use tools like Grammarly to ensure your listing is polished if you doubt your skills!
The most common reason items don’t sell is a reserve price that’s too high. To encourage bidding, consider setting a low reserve or even no reserve at all. This creates a competitive atmosphere, driving up the final price. Remember, the market dictates value - let the bidders decide.
In the age of online shopping, offering attractive shipping options can make or break a sale. Consider offering free tracked delivery or at least provide clear, reasonable shipping costs. If an item requires special handling or collection, provide all necessary details upfront to avoid surprises.
Excellent customer service can distinguish you from other sellers. Respond promptly and courteously to any inquiries - before, during, and after the auction. A staggering 82% of bidders won’t bid if their questions go unanswered, so communication is key. Good aftercare is equally important, especially if you’re looking to become a repeat seller.
Investing in a bit of extra marketing can significantly increase the visibility of your items. Consider a small budget for promotional campaigns to attract more bidders and create a competitive environment. This could be the difference between a good sale and a great one.
Creating an irresistible auction listing involves more than just uploading a few photos and setting a price. It’s about presenting your item in the best possible light, providing all the necessary details, and engaging with potential buyers. By following these tips, you’ll not only attract more bids but also ensure a smooth and successful auction experience. Check out our seller’s area to get going and good luck!