We are extending the life cycle of everyday products so they can bring joy to more people, more often.
Many marketplaces either support businesses looking to sell to other businesses (B2B), businesses looking to sell to consumers (B2C), or consumers selling to other consumers (C2C or ‘peer-to-peer’).
William George uniquely straddles all 3 and it does so seamlessly.
B2B
We support large retailers selling returns by the pallet. This enables them to clear space to support fast moving goods that allow them to focus resources on their most productive supply chains.
Instead of selling direct to professional re-sellers and wholesalers via private channels, they can offer their products publicly in a competitive environment ensuring they realise maximum value for their goods. With auction the method of sale, lead times are not compromised.
By funnelling these transactions through a single point the whole market benefits from added transparency and integrity.
B2C
By nurturing a vibrant marketplace William George affords those with an entrepreneurial spirit or those looking for supplemental incomes during uncertain times, the chance to professionalise buying and selling of second-hand goods.
Our transparent marketplace opens up a normally closed off arena to those with ambitions for a self-generated income. This is a rapidly growing portion of society who have been left exposed or vulnerable to economic conditions caused by the pandemic, or those simply considering a different approach to their work/life balance.
Here they can easily access all the information required to make informed decisions about the risk and reward of operating such a model, as well as using the same place they acquire their stock in bulk to repair, refurbish, re-use, repurpose & upcycle, and then re-sell, for a profit.
William George chooses not to buy products directly so we can focus on what we do best – offering bespoke, sustainable solutions and nurturing a vibrant marketplace of buyers, so that we can create economic opportunity for others and maintain our 0% seller commission offering.
C2C – ‘Peer-to-peer’
Our peer-to-peer market allows everyone access to trade items including unique, rare and special interest items. It is this area that provides a sense of community and adventure and facilitates the conversation around sustainability to be explored in our homes. This is where real progress is made and the power to create real change is generated – as we, the consumers vote with our wallets and demand that sustainable choices become the norm.
Having all 3 marketplaces interacting simultaneously supports a growth loop where buyers can sell, sellers can buy, and everyone can thrive alongside one another.
The result?
Positive habits are formed that permeate the entire supply chain from design and manufacture all the way to your home.
Waste is reduced at every stage, and our planet thrives with us.
