Selling at Auction

Why should I sell at auction?

Selling at auction can be a fantastic way to reach new audiences. 

With the growing popularity of online auctions, now is a great time to consider consigning your goods to auction.

An added incentive is that with us, it's 100% free to sell at auction. 

That is to say, you keep 100% of the hammer price.

What are you waiting for? Here are some of the benefits that you can expect from selling online at auction and more reasons why online auctions can help you to meet new audiences and grow your business.

Online shopping statistics uk

In July 2019, online sales accounted for 18.6% of total retail sales. This number helps to confirm the volume of sales being made online and also the opportunity that you have.

Online auctions provide a new dynamic for online shoppers and their unlimited reach means that you can increase your visibility.

As an online seller, diversifying your routes to market can give you access to new customers who you can engage with.

It's no secret that online auctions are getting bigger, so why not put your inventory in front of them? With William George, you can consign your goods and put them in front of a growing community.

How do I sell at auction?

Selling at auction is different from your traditional channels and we recognise that.

There are numerous ways online bidders can engage with lots. An attractive opening price, estimate or even the way the image or description is laid out.

There are many things you can do to make your lots stand out and we've created an array of guides to help get you there.

No seller fees. You keep 100% of the hammer

One of the first questions asked by online sellers are: what's the cost to sell at auction?

The good news is that when you sell with us, it's free. That means, if the lot sales for £100, £1000 or even £10,000 in one of our auctions, you'll keep 100% of that. 

We want to empower our online sellers and a 0% selling commission is a way in which we do that.

Free Listings

Unlimited listings mean unlimited opportunities!

Embrace the world of online auctions by consigning as many items as you like from trade stocks all the way to luxury jewellery!

The world of auctions never ceases to amaze bidders, so why not test that theory by consigning your items?

What's more is that you can include as many images as you like for each lot and this gives you the opportunity to really impress the bidder.

Dedicated Support

You can count on us to be with you every step of the way.

You will be assigned a dedicated account manager who works with you to ensure you get the most out of your auction experience. 

In addition, we are available across social media and at the office where you can contact us if you have any questions.

Go Global With Online Auctions

With bidders around the world, make it your own. By selling with us, you can truly increase your reach.

How? It's thanks to our global database of bidders who are eagerly anticipating exciting lots across an array of genres. 

Selling at auction provides you with more than just a new platform, it's one with no limits!

Targeted Marketing

Selling online can be made better by selling to the right people. 

But, how do you find them? 

With our marketing packages, you can tailor your targeting to find the right bidders, in the right place at the right time. 

With our partners, you'll be able to pinpoint your reach and increase the potential sell-through rate of your items.

Examples of the marketing that we can provide are email campaigns, online banners that reach thousands of online users, social media campaigns and more!

New vendor centre

We want our vendors to have the best experience.

That is why we put them at the heart of our decisions.

After listening to their feedback, we developed the vendor centre to provide a simple and fast way to upload and manage their online auctions.

It hasn't stopped here as we continue to work with our vendors to improve the online experience.

Final Words

Selling at auction is a fantastic new way to increase your scope and take your online business to another level.

If you want to learn more about how we can help you then do get in touch.

If you need more information then check out our selling page by hitting the button below!

With over 800 auctions last year and 100,000 items being consigned, is it time you started selling at auction?